Category Archives: Business

For one week, millions of young people around the world join a growing movement of entrepreneurial people, to generate new ideas and to seek better ways of doing things. Countries across six continents come together to celebrate Global Entrepreneurship Week, an initiative to inspire young people to embrace innovation, imagination and creativity. To think big. To turn their ideas into reality. To make their mark. www.unleashingideas.org
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Many people make the mistake of keeping their knowledge to themselves because they’re afraid to give away content. But what they don’t realize is that content turns browsers into buyers. According to David Meerman Scott, author of The New Rules of Marketing and PR, it doesn’t matter whether you’re selling premium wine cabinets or a new music CD, or advocating to stop sonar harm to whales; Web content sells any product or service and advocates any philosophy or image.
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